Hi there! I am working on a branding project for an organization that is working to preserve historic farmland. So many things to be inspired by: nature, animals, textures, vintage farm/fair posters, packaging, vintage, lino cuts, block printing–and so much more…
Here is the final mood board I created, and some more farm vibe eye candy.
click on images for sources.
Whoa! I can’t believe I have not shared anything with you guys here since April! As always lots of old and new projects to share, and fall and winter time always seems to be the best time for me to “catch up” on my portfolio and documenting work and life. So hopefully more frequent posts coming your way!
So excited to share the newly launched brand for Mosaic. Mosaic provides sophisticated rental linens and fabric decor for special events throughout the world. To celebrate their 15 years of business a new look was in order that was both classic and current.
It was important in the re-brand to stay true to their values and design aesthetic. A few things played a significant role in the development of the new look were the use of a quatrefoil motif, and maintaining a reference to their signature colors while softening and neutralizing their previous palette.
Mosaic, said it perfectly the explanation of what inspired the new mark below:
“Combining clean & classic with fanciful & decorative elements, we wanted to update our logo, ultimately creating a cohesive design which captures the look and feel of our brand. In choosing a modified quatrefoil motif as our accent, it was our intention to define our brand with a shape that is founded in strong symbolic roots but is viewed as current and relevant to today’s world as well. This symbol has been seen throughout the ages in a variety of applications. In some cultures, it has symbolized good luck and harmony. In others, it represents the synergy of the four ends of the world. The four lobes combine geometry and symmetry, and its Latin roots are derived from “four leaves”. Our interpretation playfully merges classic elements and modern decorative detail, paralleling our business desires to encompass a variety of styles in new and original ways.”
We are all so happy with the outcome! Be sure to check out their website that was updated with all of the new elements that we created for the brand.
Congrats Mosaic, Inc! Cheers to many more successful years in the event industry.
As always, love to hear feedback in the comments!
In need of a major design break so decided to jump on and share the moodboard for the branding project I am currently working on.
Isn’t it joyful? YES! Cheery + upbeat is definitely what we are going for! This moodboard is for an artist and teacher who is interested in cultivating a culture of joy, compassion and love that will have a ripple effect onto others and make the world a better place. We are working on building a brand for her that is recognizable and professional.
I was just working on digitizing some sketches. I am playing around with organic circles and natural elements which she wanted to possibly incorporate. Having a lot of fun and can’t wait to share some of the progress. If you follow along on snapchat: saltmystic you may have seen some sneak peeks at some sketches.
[currently] working on a new branding project and thought I would pop on to share a bit of the process. I am really excited to be working with such vibrant colors! I had been doing a lot of black and white and more muted brands in 2015 and it feels like a fresh way to start the new year!
Feels good & that is exactly the feeling we are going for…
To get to these moodboards we met and discussed the direction and feeling for the look. Sometimes in the process we share imagery through pinterest, or if my client is not a regular pinterest user, I will gather imagery to discuss in person or over the phone.
While my process follows the same phases, every project takes its own course and that is what makes this so fun!
For this project, we we were able to meet in person and go over the colors and type ideas that I had gathered. I shared these 2 moodboards to see which one she favored and felt was a better fit.
The second moodboard above was the winner hands down. From the colors and the bold, brushy scripts to the healthy vibrant imagery.
So excited to get the first of logos sent over. Just putting the finishing touches on them, which I will share soon!
The projects are certainly piling up from 2015 to share! I swear I will get to it all, because I love to share the process and how we get to the final branding. While this one is fresh on the mind (just picked final logo this week), I thought I would jump on today and share a little bit of the process.
This mood board is for an inspiring website dedicated to the craft of making cocktails. In addition to recipes on the site you will find tools, techniques and tips for creating your very own “social hour,” because cocktails aren’t (only) about drinking they’re about community. The look we are going for is a classic, sophisticated image that also communicates a friendliness and feeling of accessibility. We want it to feel fresh + fun and attract the adventurers and entertainers.
We love the idea of playful typography, a bit of a handcrafted look with a touch of old-fashioned 1920’s. So excited to share the final logo, but for now here is a peek at a few options we looked at.
Let me know what you think in the comments!
The Public House opened earlier this year, and I am finally getting around to sharing the final look with you and adding it to my portfolio! I shared this moodboard with you over a year ago now and the whole vision really came to life.
A little refresher of what inspired the brand: wood, brick, stone, blacks and browns, natural elements, darker atmosphere, cozy, casual, classic favorites with a twist, inviting. LOVE the results and how everything came together. If you are in the area (Lyme, CT) you must try! (and get the gorgonzola fries, yum!)
If you can’t make it in for dinner, enjoy a peek at some photos of the restaurant by A Creative Focus Photography.
Sign painting by Kat Murphy
Leave a comment and let me know what you think!
Lots of moving and shaking happening as always, making it tough to find time to get on here and blog and share projects so I thought I would do a little #TBT post.
Let’s travel back to February where Anna Sawin captured this fun event from at Jennie Fresa Beauty Bar (a fave spot along the CT shoreline). Jennie hosted a ladies night where her and her team gave mini makeovers and lip readings. True Event planned the glitzy event complete with champagne, treats and Tulle skirts from Everthine. My contribution was designing the invitation, lip reading cards and I also created a little card for the gift bags.
Aww I am liking this idea of throwback posts, it is nice to do a little reflection. So grateful for these collaborations with such talented people & I LOVE a ladies night : ) cheers!
Event host // Jennie Fresa Brow & Beauty Bar
Photographer // Anna Sawin
Event Planner // True Event
Tulle Skirts // Everthine Bridal
Paper Goods // Patti Murphy Designs
Sorry for my unexpected 2 week hiatus. This crazy new england weather and all the projects that I am juggling have kept me from getting on here and sharing the latest. I thought I would jump on today, and take a bit of a break from all the work to reflect on a past project that I haven’t been able to share. During the logo process we had to keep all the details quiet, but now we are ready to share and Integris Financial Group has launched.
Integris Financial Group serves and advises their clients in areas of insurance, investments and managing savings/debt. Our goal when developing the logo was to graphically represent the 3 areas they specialize in. The colors we wanted from the start was greys, blues, and greens. We also considered having an abbreviation as part of the mark or on it’s on to use in the future. Overall we wanted a sophisticated, and professional mark that was really clean.
One of the marks above was worked into the final branding that I will share with you soon!
Hope you have a great week and I have plans to jump on here a few more times this week and get you up to speed on some more projects that have been keeping me busy creating.