filed: Freelance

Farm Vibes

10.10.16

Hi there! I am working on a branding project for an organization that is working to preserve historic farmland. So many things to be inspired by: nature, animals, textures, vintage farm/fair posters, packaging, vintage, lino cuts, block printing–and so much more…

Here is the final mood board I created, and some more farm vibe eye candy.

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farm image

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farm eggs

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click on images for sources.

xx,patti

Recent work // Mosaic Inc. Rebrand

10.06.16

Whoa! I can’t believe I have not shared anything with you guys here since April! As always lots of old and new projects to share, and fall and winter time always seems to be the best time for me to “catch up” on my portfolio and documenting work and life. So hopefully more frequent posts coming your way!

So excited to share the newly launched brand for Mosaic. Mosaic provides sophisticated rental linens and fabric decor for special events throughout the world. To celebrate their 15 years of business a new look was in order that was both classic and current.

It was important in the re-brand to stay true to their values and design aesthetic. A few things played a significant role in the development of the new look were the use of a quatrefoil motif, and maintaining a reference to their signature colors while softening and neutralizing their previous palette.

Mosaic, said it perfectly the explanation of what inspired the new mark below:

“Combining clean & classic with fanciful & decorative elements, we wanted to update our logo, ultimately creating a cohesive design which captures the look and feel of our brand. In choosing a modified quatrefoil motif as our accent, it was our intention to define our brand with a shape that is founded in strong symbolic roots but is viewed as current and relevant to today’s world as well.  This symbol has been seen throughout the ages in a variety of applications. In some cultures, it has symbolized good luck and harmony. In others, it represents the synergy of the four ends of the world. The four lobes combine geometry and symmetry, and its Latin roots are derived from “four leaves”. Our interpretation playfully merges classic elements and modern decorative detail, paralleling our business desires to encompass a variety of styles in new and original ways.”

We are all so happy with the outcome! Be sure to check out their website that was updated with all of the new elements that we created for the brand.

Congrats Mosaic, Inc! Cheers to many more successful years in the event industry.

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As always, love to hear feedback in the comments!

xx,patti

Design Process

04.13.16

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In need of a major design break so decided to jump on and share the moodboard for the branding project I am currently working on.

Isn’t it joyful? YES! Cheery + upbeat is definitely what we are going for! This moodboard is for an artist and teacher who is interested in cultivating a culture of joy, compassion and love that will have a ripple effect onto others and make the world a better place. We are working on building a brand for her that is recognizable and professional.

I was just working on digitizing some sketches. I am playing around with organic circles and natural elements which she wanted to possibly incorporate. Having a lot of fun and can’t wait to share some of the progress. If you follow along on snapchat: saltmystic you may have seen some sneak peeks at some sketches.

xx,patti

Design Process // Social Hour

12.09.15

Social Hour Moodboard // Design Process

The projects are certainly piling up from 2015 to share! I swear I will get to it all, because I love to share the process and how we get to the final branding. While this one is fresh on the mind (just picked final logo this week), I thought I would jump on today and share a little bit of the process.

This mood board is for an inspiring website dedicated to the craft of making cocktails. In addition to recipes on the site you will find tools, techniques and tips for creating your very own “social hour,” because cocktails aren’t (only) about drinking they’re about community. The look we are going for is a classic, sophisticated image that also communicates a friendliness and feeling of accessibility. We want it to feel fresh + fun and attract the adventurers and entertainers.

We love the idea of playful typography, a bit of a handcrafted look with a touch of old-fashioned 1920’s. So excited to share the final logo, but for now here is a peek at a few options we looked at.

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Let me know what you think in the comments!

xx,patti

Recent Work // The Public House

11.16.15

The Public House opened earlier this year, and I am finally getting around to sharing the final look with you and adding it to my portfolio! I shared this moodboard with you over a year ago now and the whole vision really came to life.

A little refresher of what inspired the brand: wood, brick, stone, blacks and browns, natural elements, darker atmosphere, cozy, casual, classic favorites with a twist, inviting. LOVE the results and how everything came together. If you are in the area (Lyme, CT) you must try! (and get the gorgonzola fries, yum!)

If you can’t make it in for dinner, enjoy a peek at some photos of the restaurant by A Creative Focus Photography.

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Sign painting by Kat Murphy

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Leave a comment and let me know what you think!

xx,patti

Jennie Fresa Pucker Up Event #TBT

08.13.15

Hello lovelies!

Lots of moving and shaking happening as always, making it tough to find time to get on here and blog and share projects so I thought I would do a little #TBT post.

Let’s travel back to February where Anna Sawin captured this fun event from at Jennie Fresa Beauty Bar (a fave spot along the CT shoreline).  Jennie hosted a ladies night where her and her team gave mini makeovers and lip readings. True Event planned the glitzy event complete with champagne, treats and Tulle skirts from Everthine. My contribution was designing the invitation, lip reading cards and I also created a little card for the gift bags.

Aww I am liking this idea of throwback posts, it is nice to do a little reflection. So grateful for these collaborations with such talented people & I LOVE a ladies night : ) cheers!

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Event host // Jennie Fresa Brow & Beauty Bar
Photographer // Anna Sawin
Event Planner // True Event
Tulle Skirts // Everthine Bridal
Paper Goods // Patti Murphy Designs

xx,patti