filed: Freelance

Design Process // Little Red’s Well Moodboards


Moodboard Design Process // Patti Murphy Designs

Happy Monday! Hope you had a clean, fun weekend. I was a bit productive but had a little more fun than actually getting important things done. Which led me to toss and turn all night and wake up early this morning anxious to get to working. So much to be done, but I am too excited not to start sharing the process for the branding for Little Red’s Well. Little Red’s Well is a lifestyle blog and styling business. Allie, from LRW provides styling services from closet makeovers, styled photoshoots, closet shopping to helping you reimagine pieces that you may already have.


This project is such a dream for me. I love the whole aesthetic and look + feel that we are going for and it just feels so right—the perfect fit.

The look + feel that we determined was the best to move forward with the second moodboard shown: positive, fashionable, stylish, classy but friendly, clean and sophisticated with possible embellishments or imperfections.

We are so in LOVE with the final logo and can’t wait to share here with you.

The lovely photos of Allie in the moodboards were taken by Ashley Caroline.


Design Process // Moodboards


Design Branding Process // Moodboards // Patti Murphy Designs

Happy Friday! I have another moodboard to add the mix of projects that I am working on and almost ready to share. These moodboards are inspiration for  branding project a new restaurant that is opening in Lyme, CT.  The grand opening is looking to be in October.

Some descriptive characteristics to set the mood are: crafty, wood, brick, stone, blacks and browns, natural elements, darker atmosphere, cozy, casual, classic favorites with a twist, wooden plates, etchings, food + drink, welcoming.

I am ready for the opening! Can’t wait until it opens and see it all come together. The logo is final and we are working on the menus and ways to work the logo into the new interior. Next, I will share some of the logos we explored—now I am hungry and am craving a beer…have an amazing weekend!



Elephant Balloon Baby Shower Invitation





I am just starting to get some collections up in my etsy shop, and by that in the invitation department I mean two. Featured above is my Elephant Balloon Baby Shower Invitation. It was a custom design for a special couple who I also worked on their save the dates and wedding invitations.

Just getting the hang of keeping up with new work and also carving out time to create freely. I am working on making available designs that I have done in the past up for purchase. Besides working on custom work, I am hoping to get some “collections” specifically made to be customized and purchased without paying a higher custom design fee which seems to be most desirable.

Elephant Baby Shower Invitation

So without really having New Year’s Resolutions. I am easing into some ideas and working on focusing on specific goals that I have. One is creating some new work for my shop. I have really enjoyed working on it the past few months since I opened it back up in October.

I think my zebras, elephants and giraffes might make an appearance. I love them so.




Soooo super thankful and honored to have received awards from the Connecticut Art Director’s Club. Such great work being created in this small state : )

2013 CADC Silver Award Winner


The “Best Day Ever” Wedding Invitation Suite won a silver award. You can see more details from this wedding here.

I also received recognition for 5 other freelance design projects that I worked on last year for Julia Balfour LLC, they all won excellence awards: The E List Rack Card, Liv’s Oyster Bar Business Cards, Amber Jewelry Logo (See Logo Exploratory), Long Island Bulldog Rescue Logo (See Logo Exploratory) and the American Wind Capital Direct Mail.

2013 Excellence Awards 2013 Excellence Awards  2013 Excellence Awards


A big thanks to the CADC for recognizing the work : ) Check out more projects on my newly updated portfolio. woot, woot!



The Invites & The Wedding : Christina & Aaron at The Lace Factory


Bride and Groom on Trolley in Connecticut Wedding

Remember those awesomely awkward save the dates I shared last week? Just in case you that wasn’t enough, here is another stellar snapshot from their photoshoot with Michelle Gardella Photography.

So, after working on those save the dates you can only imagine the excitement I had designing their wedding invitations. We started a shared pinterest board to get the ideas flowing. It was clear they wanted something fun and non traditional—something to compliment the save the dates. The kraft/chipboard look was definitely catching our eye. Shades of orange and teal was the plan for the big day.

Throughout the process we we’re really inspired by a Dr. Suess quote, a personal favorite of mine.

“We are all a little weird and life’s a little weird, and when we find someone whose weirdness is compatible with ours, we join up with them and fall in mutual weirdness and call it love.”

All of that goodness and the fact that bad dance moves were acceptable made for some amazing inspiration. Here was the outcome of the chipboard letterpress invites with a stepped accordion info booklet all wrapped up in twine.

Dr. Seuss Inspired Letterpress Wedding Invitation





I also worked on some small paper pieces for the big day: escort cards, table number, and thank you cards.

September Connecticut Wedding Details

September Connecticut Wedding Table Settings

September Connecticut Wedding Table Settings

Kraft Paper Escort Cards written with white pen

Table Number Cards and Chevron Thank You Notes

Location // The Lace Factory in Deep River, CT.
Wedding Design // Ambiance Luxe Wedding Design
Photographer // Michelle Gardella Photography. You can see more pictures they captured from this September wedding here.
Letterpress Printing // Kismet Letterpress

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