[currently] working on a new branding project and thought I would pop on to share a bit of the process. I am really excited to be working with such vibrant colors! I had been doing a lot of black and white and more muted brands in 2015 and it feels like a fresh way to start the new year!
Feels good & that is exactly the feeling we are going for…
To get to these moodboards we met and discussed the direction and feeling for the look. Sometimes in the process we share imagery through pinterest, or if my client is not a regular pinterest user, I will gather imagery to discuss in person or over the phone.
While my process follows the same phases, every project takes its own course and that is what makes this so fun!
For this project, we we were able to meet in person and go over the colors and type ideas that I had gathered. I shared these 2 moodboards to see which one she favored and felt was a better fit.
The second moodboard above was the winner hands down. From the colors and the bold, brushy scripts to the healthy vibrant imagery.
So excited to get the first of logos sent over. Just putting the finishing touches on them, which I will share soon!