Logo Exploratory // Avery Copp House

05.06.14

So excited to share a little peek at a recent project. With the big moves last month, I haven’t been really able to share much of my thoughts and design process for this project. This logo design has been great to work on because it is very different than what I have worked on in the past, yet still very close to things I love (vintage • history • tradition • an archive of handwritten letters) and it just felt right to be a part of it. I especially loved the research phase and my visits to the house. I shared a few pics here on IG. So much vintage goodness. Here are a few options I shared with them below (1 color) for the first round.Avery Copp House Logo Exploratory

To give you a little more background, The Avery Copp House is a living history museum that preserved and documented the historic home and life of the Avery and Copp families of Groton, CT. The house was Victorianized in the 1860’s and was kept virtually unchanged and has really become a “time capsule” that reflected the life of the family. The museum is located on three acres of terraced grounds overlooking the river with beautiful gazebos and a Carriage House and these lovely daffodils in the Spring.

Avery Copp House • Groton, CT

The final logo will be launched on May 16th at the Spring Soiree at the Mystic Arts Center. The final mark is a reflection of a particular detail that is part of the top of the gazebos that are behind the house. Everyone was in agreement that the chosen logo captured the beauty of the house in a simple, unique way. We are finalizing some brand elements and will be creating business cards, letterheads, rack cards etc. I will share the final logo after they launch it mid-may.

Let me know what you think of the ones I explored.

xx,patti

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